“The Environmental Audit Committee, in a new report, said that the [UK] government has a role to play in policing the use of environmental labels on products and should intervene to remove those found to be inaccurate or misleading.” Jane Byrne, Foodproductiondaily.com (Mar. 23, 2009). The Committee claims than an increasing number of companies are engaged in making meaningless green claims, or greenwashing. The whole story is available here.
Last July, the European Commission proposed including food products in an eco-labeling scheme. However, the proposal was rejected by the European Parliament until the Commission could study whether reliable environmental criteria could be defined for food.